Starbucks strategic plan

Starbucks strategic plan Introduction Star Bucks Corporation began its operations in 1971. It has invested in restaurants and has grown to become a leading global company. In order to understand its success, it’s important to analyse its market environment while taking into consideration its industry processes.Advertising We will write a custom essay sample on Starbuck’s strategic plan specifically for you for only $16.05 $11/page Learn More Implementation Plan Due to its profitability and a positive forecast in revenues, the company has implemented some expansion plans of the company as the coffee market continues to grow both in its current market and other new untapped markets. Due to this, the company has been working on the principal that the key of tapping new customers is the â€Å"convenience of the company’s geographical outlet. Therefore, it began an ambitious plan of clustering its outlets so as to have a superior presence in a certain location. Due to its success, the company has continued implementing this plan by also focusing on different types of customers thus, there are outlets targeting pedestrians while others target motorists and so on which is a symbol that Starbucks still has a wide untapped customer base which would increase the company’s profitability and market. Objectives The objectives of Starbucks are to create Starbucks as the leading outlet of the premium coffee around the globe while upholding uncompromising ideals as it grows. Starbucks recognizes that its objectives cannot be accomplished without defined strategies, which the firm aims to attain and set forth ideals, which guide the decision makers in their work (Harper, Mullins Orville 2006). Action Items The actions items of Starbucks are: Provide a better workplace atmosphere and treat each other with esteem and self-respect. Appreciate diversity as an important constituent in its approach to business. Apply the best principles of quality to t he procuring, preparing and fresh delivering of its products. Create passionately happy clients all times. Impact positively to its environs and the locals. Understand that profitability is important to its future accomplishment. Milestones and a Deadline Tasks and Task Ownership Starbucks is an international company and has a wide market base operating in various market environments. Due to its global presence, it has an extensive brand recognition allowing it to have a bigger customer base. One of the strategies that the company has used to maintain its lead in the very competitive market is by use of its innovation and research which has being a milestone for it.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company has always managed to come up with innovative products, prices and marketing schemes that have kept it in successful overtime. Also it has been able to attra ct and retain competent employees over the years, who have been a major contributor to its success. Resource Allocation Starbucks allocates optimal its available resources to achieve its recognition and brand image. It has developed principles that act as a guideline in resource allocation. Starbucks applies the best principles of excellence to the procuring, preparing and freshly delivering its coffee, and thus it needs to utilize its resource optimally. One of its invaluable resources is its human resource. Starbuck has been able to attain and retain a highly competent and motivated, labor force, because of its attitude towards its employees. It remunerates its employees considerably and gives them incentives to motivate them and make them more comfortable at the work place. Management Strategies That Would Enhance Successful Implementation Starbucks should enhance a stronger corporate expansion strategy. Starbucks should stick to its objectives and principles that have enabled it achieve its milestones. Those principles are: a friendly workplace for its staff that creates cheerful, industrious staff with low labor turnover, which has a direct influence on the client’s experience and fulfillment. Also the management should be committed to providing a consistent environment and quality services not to be sacrificed at the expense of more stores, and hence its brand image and reputation. Forecasted Financials The company over the last 10 years has been profitable. In 2004, the company made over $ 5000 million in revenues which was a steady increase of 30 percent from 2003 and $ 600 million in operating profits which was also an increase of over 40 percent as compared to 2003. In addition, the company’s compounded annual growth also increased by 24 percent from the year 2000 to 2008. Therefore, from the above fiscal records, its evident that the company has a sound financial base thus enabling it acquires new investments and innovations. In additi on, analysed have forecasted that the growth in revenues and profitability is expected to continue in the same trend (Jargon 2009).Advertising We will write a custom essay sample on Starbuck’s strategic plan specifically for you for only $16.05 $11/page Learn More Risk Management Plan As firms expand they are mostly tempted to focus more on the increasing productivity and establishments, at the expense of its products quality and brand reputation. Starbucks should not compromise the quality of its products by aiming a larger customer base, which it cannot satisfy with its current resources. It should expand systematically, considering its available resources and long-term goals. Contingency plan To take care of any in eventualities in its long term plan, Starbucks has come up with a contingency plan. This contingency plan would address any anticipated events in the future that would affect its business and the remedies that can be put in place earlie r or at the time of the crisis. So in case of any crisis arising or seasonal variations in the business, its operations would go on smoothly and it would be able to absorb any shocks without drawing back its operations. References Harper, B., Mullins, J. Orville C. W. (2006). Marketing Management: A Strategic Decision-Making Approac,. Sixth Edition. New York, NY: The McGraw-Hill Companies Inc. Jargon, J. (2009). Starbucks Takes New Road With Instant Coffee Company Launches Marketing Campaign and Taste Challenge to Tout Its Portable, Less Expensive Product Via. Wall Street Journal. Web.

Pacific Coast Migration Model Into the Americas

Pacific Coast Migration Model Into the Americas The Pacific Coast Migration Model is a theory concerning the original colonization of the Americas that proposes that people entering the continents followed the Pacific coastline, hunter-gatherer-fishers traveling in boats or along the shoreline and subsisting primarily on marine resources. The PCM model was first considered in detail by Knut Fladmark, in a 1979 article in American Antiquity which was simply amazing for its time. Fladmark argued against the Ice Free Corridor hypothesis, which proposes people entered North America through a narrow opening between two glacial ice sheets. The Ice Free Corridor was likely to have been blocked, argued Fladmark, and if the corridor was open at all, it would have been unpleasant to live and travel in. Fladmark proposed instead that a more suitable environment for human occupation and travel would have been possible along the Pacific coast, beginning along the edge of Beringia, and reaching the unglaciated shores of Oregon and California. Support for the Pacific Coast Migration Model The main hitch to the PCM model is the paucity of archaeological evidence for a Pacific coastal migration. The reason for that is fairly straightforwardgiven a rise in sea levels of 50 meters (~165 feet) or more since the Last Glacial Maximum, the coastlines along which the original colonists might have arrived, and the sites they may have left there, are out of present archaeological reach. However, a growing body of genetic and archaeological evidence does lend support to this theory. For example, evidence for seafaring in the Pacific Rim region begins in greater Australia, which was colonized by people in watercraft at least as long ago as 50,000 years. Maritime foodways were practiced by the Incipient Jomon of the Ryukyu Islands and southern Japan by 15,500 cal BP. Projectile points used by the Jomon were distinctively tanged, some with barbed shoulders: similar points are found throughout the New World. Finally, it is believed that the bottle gourd was domesticated in Asia and introduced into the New World, perhaps by colonizing sailors. Read more about the JomonRead about bottle gourd domestication Sanak Island: Redating Deglaciation of the Aleutians The earliest archaeological sites in the Americas- such as Monte Verde and Quebrada Jaguay- are located in South America and date to ~15,000 years ago. If the Pacific coast corridor was only truly navigable beginning around 15,000 years ago, that suggests that a full-out sprint along the Pacific coast of the Americas had to have occurred for those sites to be occupied so early. But new evidence from the Aleutian Islands suggests the sea coast corridor was opened at least 2,000 years longer ago than previously believed. In an August 2012 article in Quaternary Science Reviews, Misarti and colleagues report on pollen and climatic data that provide circumstantial evidence supporting the PCM, from Sanak Island in the Aleutian Archipelago. Sanak Island is a small (23x9 kilometers, or ~15x6 miles) dot about the midpoint of the Aleutians extending off Alaska, capped by a single volcano called Sanak Peak. The Aleutians would have been partthe highest partof the landmass scholars call Beringia, when sea levels were 50 meters lower than they are today. Archaeological investigations on Sanak have documented more than 120 sites dated within the last 7,000 years- but nothing earlier. Misarti and colleagues placed 22 sediment core samples into the deposits of three lakes on Sanak Island. Using the presence of pollen from Artemisia (sagebrush), Ericaceae (heather), Cyperaceae (sedge), Salix (willow), and Poaceae (grasses), and directly tied to radiocarbon-dated deep lake sediments as an indicator of climate, the researchers found that the island, and surely its now-submerged coastal plains, was free of ice nearly 17,000 cal BP. Two thousand years seems at least a more reasonable period in which to expect people to move from Beringia southward to the Chilean coast, some 2,000 years (and 10,000 miles) later. That is circumstantial evidence, not unlike a trout in the milk. Sources Balter M. 2012. The Peopling of the Aleutians. Science 335:158-161. Erlandson JM, and Braje TJ. 2011. From Asia to the Americas by boat? Paleogeography, paleoecology, and stemmed points of the northwest Pacific. Quaternary International 239(1-2):28-37. Fladmark, K. R. 1979 Routes: Alternate Migration Corridors for Early Man in North America. American Antiquity 44(1):55-69. Gruhn, Ruth 1994 The Pacific Coast route of initial entry: An overview. In Method and Theory for Investigating the Peopling of the Americas. Robson Bonnichsen and D. G. Steele, eds. Pp. 249-256. Corvallis, Oregon: Oregon State University. Misarti N, Finney BP, Jordan JW, Maschner HDG, Addison JA, Shapley MD, Krumhardt A, and Beget JE. 2012. Early retreat of the Alaska Peninsula Glacier Complex and the implications for coastal migrations of First Americans. Quaternary Science Reviews 48(0):1-6.